- 10 Marks
Question
Diligence Research Ltd, a research and advocacy company, has undertaken an attitude survey of recent buyers of particular brands of cars in Ghana. As part of this study, recent buyers of Japanese cars and recent buyers of German cars were asked to agree or disagree with a number of statements. They were asked to choose only one out of the four options and indicate whether they agree or disagree. One of the summary tables from the survey is shown below.
Agree | Disagree | |
---|---|---|
Japan cars are: | ||
Easy to get serviced | 65 | 35 |
Economical | 81 | 19 |
Reliable | 76 | 24 |
Comfortable | 69 | 31 |
German cars are: | ||
Easy to get serviced | 32 | 68 |
Economical | 61 | 39 |
Reliable | 74 | 26 |
Comfortable | 85 | 15 |
Required:
Analyse the above data highlighting the most significant features of these data. Illustrate your analysis with tables.
Answer
Agree | Disagree | Agree % | Disagree % | |
---|---|---|---|---|
Japan cars are: | ||||
Easy to get serviced | 65 | 35 | 22% | 32% |
Economical | 81 | 19 | 28% | 17% |
Reliable | 76 | 24 | 26% | 22% |
Comfortable | 69 | 31 | 24% | 28% |
Total | 291 | 109 | 100% | 100% |
German cars are: | ||||
Easy to get serviced | 32 | 68 | 13% | 46% |
Economical | 61 | 39 | 24% | 26% |
Reliable | 74 | 26 | 29% | 18% |
Comfortable | 85 | 15 | 34% | 10% |
Total | 252 | 148 | 100% | 100% |
- For buyers of Japanese cars, they view them as economical and reliable. For German cars, buyers appreciate their comfort and reliability.
- Japanese cars are seen as not easy to service and less comfortable compared to German cars.
- Buyers who prioritize reliability and comfort might prefer German cars, while those valuing economy and reliability might lean towards Japanese cars.
- Buyers focused on ease of servicing should choose Japanese cars.
- German cars show significant disparity in comfort and servicing compared to Japanese cars, with comfort being a notable strength and serviceability a significant weakness.
- Topic: Performance analysis
- Series: MAY 2018
- Uploader: Joseph