Benefits of Vision and Mission Statements

• Unanimity of purpose. They ensure unanimity of purpose within the organisation because all functional activities strive to achieve the same stated intention.
• Bases for strategic planning. They provide bases the for all other strategic planning activities including internal and external assessment, establishing objectives, developing strategies and choosing among alternative strategies for the organisation.
• Higher organisational performance. They help achieve higher organisational performance. This is because the organisation will implement strategies to achieve the intentions set in both statements.
• Focal point. They serve as a focal point for individuals to identify with the organisation’s purpose and direction and to deter those who cannot comply from participating further in the organisation’s activities.
• Translating objectives into work structure. They facilitate the translation of objectives into a work structure involving the assignment of tasks to responsible elements within the organisation.
• Specifying organisational purposes. They specify organisational purposes and then to translate these purposes into objectives in such a way that cost, time, and performance parameters can be assessed and controlled.