Question Tag: Product discontinuation

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Obonku Limited produces Single, Double, and King-size beds for sale to hotels in West Africa. Its manufacturing plant is located in Tema and is currently operating at 100% capacity. Below is the annual output and sales for each product and the associated costs:

Product Single bed Double bed King Size bed
Units sold 5,000 units 3,500 units 4,000 units
Sales (GHS) 2,500,000 2,800,000 3,800,000
Costs:
Material cost 750,000 1,400,000 1,520,000
Labour costs 600,000 1,050,000 1,200,000
Manufacturing O’head 200,000 650,000 300,000
Administrative cost 200,000 100,000 200,000
Total cost 1,750,000 3,200,000 3,220,000
Profit/Loss 750,000 (400,000) 580,000

The Director of Obonku is of the view that the Double bed product line is not doing well and should not be produced any longer. The following additional information has been provided:

  1. 40% of the labor cost for all bed types are fixed costs.
  2. 50% of the manufacturing overhead is variable for all products.
  3. 80% of the administrative cost is fixed.

Alom Hotel Limited, situated in Elmina, has requested 80 units of each bed and is ready to procure them at the current prices. Obonku Ltd can only produce more if they increase production capacity in the short term at an additional cost of GHS 80,000.

Assuming that costs and prices remain the same, you are required to:

a) Advise whether the company should shut down the production of Double beds. (10 marks)
b) Should the company accept the new order assuming Double beds will still be produced? (10 marks)

a) Calculation of Contribution that Will Be Lost if Double Bed Production Ceases:

Item GHS
Potential loss of revenue 2,800,000
Less:
– Material cost savings 1,400,000
– Variable labor cost savings (60% of 1,050,000) 630,000
– Variable manufacturing overhead savings (50% of 650,000) 325,000
– Variable administrative cost savings (20% of 100,000) 20,000
Total potential savings 2,375,000
Potential contribution to fixed costs that will be lost 425,000

Conclusion:
A contribution of GHS 425,000 will be lost if Double bed production ceases. This loss in contribution will result in a decline in profit by the same amount since fixed costs will still be incurred. Therefore, the company should continue the production of Double beds.

 

ALTERNATIVELY

 

In this case profit reduced from GHC 930,000 to GHC 505,000 a reduction of GHC425, 000

 

b) Income Statement for 80 Units of Each Product:

Item Single bed Double bed King Size bed Total
Sales (GHS) 40,000 64,000 76,000 180,000
Material Cost 12,000 32,000 30,400 74,400
Labor Cost 5,760 14,400 14,400 34,560
Manufacturing O’head 1,600 7,428.57 3,000 12,028.57
Administrative Cost 640 457.14 800 1,897.14
Total Variable Cost 20,000 54,285.71 48,600 122,885.71
Contribution 20,000 9,714.29 27,400 57,114.29
Less Incremental Fixed Costs 80,000
Loss on Order 22,885.71

Conclusion:
The order should be rejected because it will result in an incremental loss of GHS 22,885.71 unless Alom Hotel Limited is willing to pay a higher price to cover the additional costs associated with producing the extra units.