Question Tag: Implementation

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  • 1 Marks

MI – May 2024 – L1 – SA – Q14 -Information Systems Development and Security

Identifies the most effective way to introduce a software upgrade.

One of the most effective ways of introducing a software upgrade is by which of the following?

A. Debate
B. Persuasion
C. Exchange
D. Advocacy
E. Training

Answer: E. Training

Explanation: Training is crucial for the successful introduction of a software upgrade. It ensures that users understand how to use the new features and navigate the changes, reducing resistance and improving adoption. Training helps to minimize disruptions and allows employees to become proficient in the upgraded system quickly.

  • 15 Marks

BMIS – Nov 2016 – L1 – Q6b – Introduction to information technology and information systems

Recommend factors to consider before implementing a Management Information System (MIS).

Your company has decided to implement a management information system package to enhance its operational efficiency.

Recommend to management FIVE factors to consider before the implementation. (15 marks)

  • Function of the organization: The function of the organization will determine the adoption and implementation of a management information system.
  • Cost: The company must consider the total cost involved in acquiring the necessary infrastructure for implementing the MIS.
  • Scalability: Management should consider how the system can be expanded to accommodate additional operations in the future.
  • Security: The necessary measures to secure the system should be considered by management.
  • Training of staff: Resources must be allocated for training employees to equip them with the skills required to operate the system.
  • Management support: The top hierarchy of the company must offer the necessary financial and non-financial support to ensure successful implementation.
  • Control structures: Measures should be considered to control and ensure the successful implementation of the MIS.

(Any 5 x 3 marks = 15 marks)

Grand total: 15 marks

  • 20 Marks

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

You are employed by a local company, AllFresh Ltd, specializing in the production and sales of fresh fruit drinks. At a recent Management meeting, a 3-member team was selected to prepare a marketing plan for the company. Your letter appointing you as a member of the team also specifies that you will be chairman of the team.

Required:
Describe the contents of the marketing plan.

(20 marks)

A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.

The contents of the marketing plan include:

  1. Executive Summary and Table of Contents:
    The marketing plan should open with a brief summary of the main goals and recommendations. The executive summary helps senior management grasp the plan’s major thrust. A table of contents that outlines the rest of the plan and all the supporting rationale and operational details should follow the executive summary. (4 Marks)
  2. Situation Analysis:
    This section presents relevant background data on sales, costs, the market, competitors, and the various forces in the macro environment. It seeks answers to questions such as: How is the market defined? How big is it and how fast is it growing? What are the relevant trends affecting the markets? What is the product offering and what are the critical issues facing the company? All this information is used to carry out a SWOT analysis. (4 Marks)
  3. Marketing Strategy:
    At this point, the product manager defines the mission, marketing, and financial objectives, as well as the groups and needs that the market offerings are intended to satisfy. The manager then establishes the product line’s competitive positioning, which will inform the game plan to accomplish the plan’s objectives. This section should also specify the branding strategy and customer strategy that will be used. (4 Marks)
  4. Financial Projections:
    The projections include a sales forecast, expense forecast, and break-even analysis. On the revenue side, the projections show the forecasted sales volume by month and product category. On the expense side, the projections show the expected cost of marketing, broken down into finer categories. The break-even analysis shows how many units must be sold monthly to offset the monthly fixed costs and average per-unit variable cost. (4 Marks)
  5. Implementation Controls:
    This final section outlines the controls for monitoring and adjusting the implementation of the plan. The goals and budget are spelled out for each month or quarter for management to review each period’s results and take corrective action as needed. Some firms include contingency plans outlining the steps management would take in response to specific environmental developments, such as price wars or strikes. (4 Marks)

Total: 20 Marks

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