Question Tag: Functional Areas

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b) Businesses use Management Information Systems (MIS) in their operations. Illustrate with ONE example each of how businesses use MIS in the following functional areas:
i) Finance and Accounting
ii) Manufacturing and Production
iii) Sales and Marketing
iv) Human Resource Management
(16 marks)

i) Finance and Accounting:
Finance and accounting information systems assist in maintaining records relating to the flow of funds in the firm by producing financial statements. Examples of financial statements include cash flow forecasts and income statements.
(4 marks)

ii) Manufacturing and Production:
Manufacturing and production information systems assist in the collection and supply of data to operate, monitor, and control the production systems, including the purchase of raw and other materials. An example would be material handling, material planning, and inventory control systems.
(4 marks)

iii) Sales and Marketing:
Sales and marketing information systems support the sales and marketing function by enabling the effective and efficient movement of goods and services from producers to end users. An example is sales support systems that keep customer records.
(4 marks)

iv) Human Resource Management:
Human resource information systems assist with recruitment, placement, compensation, and career development of employees within the organization, such as personnel records keeping, applicant tracking, and training updates.
(4 marks)

Business organizations are established with all the key functional areas to work interactively for the achievement of their short and long-term objectives.

Required:

Explain FIVE (5) ways the production function coordinates its activities with the other functional areas to achieve these objectives.

Ways the Production Function Coordinates with Other Functional Areas:

  1. Production Strategy:
    The production department is responsible for developing the production strategy that will enable the organization to achieve its overall objectives. This involves collaborating with other departments to align production goals with the company’s strategic direction.
    (2 marks)
  2. Product Quantity:
    The production department works closely with the marketing department to provide the agreed quantity of products outlined in the marketing plan, ensuring that production meets the organization’s sales revenue targets.
    (2 marks)
  3. Product Quality:
    The production department collaborates with the quality control division to ensure that products conform to the quality standards established by both the company and external regulatory bodies, maintaining the integrity of the product in the market.
    (2 marks)
  4. Research and Development (R&D):
    The production department liaises with the R&D department to develop new products that can increase the company’s revenue and help the organization gain a competitive advantage over its rivals.
    (2 marks)
  5. Inventory Management:
    The production department constantly consults with the purchasing department to ensure that the necessary raw materials and inputs are available to meet the operational needs of the organization at minimal cost, supporting efficient production processes.
    (2 marks)