There are many strategic reasons for Multinational Enterprises to undertake foreign direct investment (FDI) to stimulate economic activity in the host country.

Required:
Explain TWO strategic reasons for engaging in FDI. (2 marks)

Eiteman, Stonehill, and Moffet (1992) in their book, Multinational Business Finance, set out five main strategic reasons for engaging in FDI, as follows:

  • Market Seeking: Firms may be purely exporting to markets overseas or producing in foreign markets to meet local demand. Examples include overseas car manufacturers in Ghana and communication firms in Ghana.
  • Raw Material Seeking: Firms in industries like oil, mining, plantation, and forestry extract raw materials where they are found, whether for export or further processing and sale in the host country.
  • Production Efficiency seeking
    Here firms locate production where one or more factors of production are cheap
    relative to their productivity. A common place example is the utilization of low cost
    labour in the Far East (Taiwan, Malaysia and Mexico)