a) Gyakie Ltd (Gyakie) operates a chain of fitness clubs in Oti Region. Managers at the fitness clubs receive a quarterly bonus if their fitness club achieves or exceeds all of the following financial targets:

  • Return on Capital Employed (ROCE): 8% (based on net assets)
  • Asset turnover: 40%
  • Operating profit margin: 20%

Summary of the actual performance for Quarter 3 of the current year for one of the fitness clubs in Papase is detailed below:

Description Amount (GH¢)
Revenue 36,000
Staff costs 12,000
Other fixed costs 22,000
Net assets 110,000
Number of customers 600

The quarterly financial targets are set by the head office finance team, and all fitness clubs are given the same target. Gyakie is currently forecasting the performance of its fitness clubs in Quarter 4. The following information will be used to forecast the performance for each of its fitness clubs in Quarter 4:

  • The average revenue per customer will increase by 10% on Quarter 3.
  • Customer numbers will increase by 5% on Quarter 3.
  • Staff costs and net assets are expected to remain at the same level as Quarter 3.
  • Other fixed costs are expected to decrease by 5% on Quarter 3.
  • Staff and other costs are fixed (they are not related to the number of customers).

Required: Justify whether the manager of the fitness club in Papase should receive a bonus in Quarter 4 based on the forecast performance. Your computation should include operating profit margin, ROCE, and asset turnover for Quarter 4.

Description Quarter 4 (GH¢)
Revenue 41,580
Less: Staff cost 12,000
Less: Other costs 20,900
Profit 8,680
Net asset 110,000
No. of customers 630

Quarterly ROCE: ROCE=

Profit Margin =

Asset turnover

Based on the forecast performance in quarter 4, only one of the three financial targets will be achieved. Therefore, a bonus will not be awarded to the manager of the health club at Papase.

Workings:
1. Q3 Average revenue per customer = GH¢360,000/600 = GH¢60
Increase of 10% (GH¢60 x 1.6) = GH¢66
Customer 600 x 1.05 = 630
Revenue 630 x GH¢66 = GH¢ 41,580
2. Other costs GH¢ 22,000x 0.95 = GH¢20,900