Mr. Mensah, the newly appointed Managing Director of Akonu Ltd, is not happy with the current corporate culture because, in his view, it does not support the strategic choices being pursued by the company. Mr. Mensah is determined to change the corporate culture, and he intends to achieve this through investigating the cultural web of the company. He has approached you for advice in this direction.

Required:

State and explain to Mr. Mensah the SIX (6) key elements to be investigated to achieve this purpose.

Key Elements of the Cultural Web:

  1. Routines and Rituals:
    Routines are “the ways things are done around here.” Individuals get used to established ways of doing things and behave towards each other and towards ‘outsiders’ in a particular way. Rituals are special events in the ‘life’ of the organization, which are an expression of what is considered important.
  2. Stories and Myths:
    Stories and myths are used to describe the history of an organization and suggest the importance of certain individuals or events. They are passed by word of mouth and help to create an impression of how the organization got to where it is. It can be difficult to challenge established myths and consider a need for a change of direction in the future.
  3. Symbols:
    Symbols can become a representation of the nature of the organization. Examples of symbols might include a company car or helicopter, an office or building, a logo, or a style of language and the common words and phrases (‘jargon’) that employees use.
  4. Power Structure:
    The individuals who are in a position of power influence the organization. In many business organizations, power is obtained from management positions. However, power can also come from personal influence or experience and expertise. The most powerful group within an organization is most closely associated with the core beliefs and assumptions in its culture.
  5. Organization Structure:
    The culture of an organization is affected by its organization and management structure. Organization structure indicates the important relationships and so emphasizes who and what are the most important parts of it. Hierarchical and bureaucratic organizations might find it particularly difficult to adapt to change.
  6. Control Systems:
    Performance measurement and reward systems within an organization establish the views about what is important and what is not so important. Individuals will focus on performance that earns rewards.